How It Works

In The StartUp Game, you pretend to be an entrepreneur aiming to create a successful startup. Your job is to collect 8 key assets to successfully scale your business.

The Only Game That Takes You Through The StartUp Journey

Compete against other startups and experience what it takes to succeed.


Compete against other startups and experience what it takes to succeed



Laugh your way through hilarious startup scenarios



Learn about the trials and tribulations of startup life


What's In The Box?

Each box is hand crafted using the best, sustainable materials. Have a look at what you'll get inside your copy of the game below:

Game Box (x1)

Individual Board (x4)

Feature description

Asset Cards (54)

Feature description

Resource Cards (30)

Equity Chips (x125)

Resource Chips (x120)

Rules (x1)

Free access to the digital companion app on iPhone & Android (or web)



Frequently Asked Questions

Got a question? We've got answers. If you have some other questions, contact us using email.

Placing a pre-order for The StartUp Game is simple, click on the "Pre-Order Now" button. Follow the on-screen instructions to select your preferred edition and complete the secure checkout process.

The StartUp Game is scheduled for release on the 18th of December 2023. We are working diligently to ensure that all pre-order customers receive their copies promptly on or around that date.

Pre-ordering The StartUp Gam" offers several enticing benefits. Pre-order customers will receive an exclusive limited-edition game piece and a 1O% discount off the retail price. You'll also be among the first to receive the game when it is released.

We understand that plans can change. If you wish to cancel your pre-order, please contact our customer support team at at least 15 days before the release date. We will provide a full refund. Cancellation requests received after this period may be subject to a processing fee.

Yes, we offer international shipping for pre-orders of The StartUp Game. Shipping costs for international orders are £10. Please note that international shipments may be subject to import duties or taxes imposed by your country's customs authorities.

If you have additional questions about The Startup Game, please leave us a message by clicking the 'Contact' link in the footer.

Get the game when it launches!